Join the waitlist for the


Coach academy

Learn what it takes to generate clients and lay the foundation
for a profitable coaching business.

Profitable Coach Academy will show you step-by-step how to go from feeling frustrated and overwhelmed to being 100% clear, focused and confident in your ability to generate clients, make money, and become an in-demand coach.

By the end of this program, you will have:

  • Nailed down your niche (instead of spending another year trying to be everything to everyone)
  • Tested your market using a proven validation process to make sure your clients are willing and excited to work with you (no more guessing!)
  • Created a magnetic message and vision that cuts through all the noise and positions you as the absolute best at what you do
  • Crafted an irresistible offer that is perfectly designed for your ideal clients (no more look-alike services that everyone else is selling)
  • Developed a pricing model that feels 100% aligned for you, your clients, and your bank account
  • Implemented a visibility plan that has you getting noticed (instead of remaining the world’s best kept secret)
  • Designed a clear roadmap for exactly what to do (and in what order) to build the foundation of your profitable coaching business
  • Activated a proven method for conducting highly ethical consults that convert to clients (because it’s so much easier when you know exactly what to say in a way that feels good to you)
  • Go-to scripts to help you with flawless follow ups, overcoming objections, and enrolling your first 10 (or next 10) clients easily
  • A process for managing your mindset (because it can be your biggest enemy) so that you bravely keep moving forward, taking action, and getting results

But above all else, Profitable Coach Academy will give you the confidence
to finally have the impact you desire while making the
money you deserve.

What are you waiting for?
Join the waitlist!

So What’s My Story, You Ask?
Who am I to be helping you with this?

I know how hard it can be to get a coaching business off the ground…

I was once where you are – just trying to figure it all out (and I can assure you I didn’t start out with instant success).

In fact, I started my coaching business seven years ago after a disheartening layoff. After a 14 year career in B2B sales and business development, I thought this coaching thing was going to be a breeze. Spoiler alert… COACHING IS A REALLY, REALLY, REALLY TOUGH SELL AS A BUSINESS. In fact, I’m going to go so far as to say that “coaching” is not actually a business. 

Coaching is a SKILL that you learn. Like graphic design. Or organization. Or negotiation.

The most important thing that coaches need to understand is that coaching is a skill that you will use, combined with your life experience and other expertise, to help solve a particular problem.

The same principles that apply to other successful businesses also apply to coaching. 

To create a profitable coaching business you will need to:

Learn exactly how to (and why you should) pick a super-specific niche even if you don't want to.

Learn how to articulate the specific results you help your clients achieve, even if it's intangible or hard to define.

Learn how to create a truly irresistible offer that people don't want to say no to.

Learn how to over-deliver on the client experience without losing money or burning yourself out.

Learn how to position your business & your offer to the perfect group of people.

Learn how to never again “wing it” in your client consultations.

This is the process I’ve developed
while making a living as a coach for the last 7+ years
and replacing my 6-figure corporate income and then some.

Once these 6 steps are totally dialed in, your path to
a profitable and in-demand coaching business becomes inevitable.

There is so much confusion out there about what to do, and I’m guessing you’re here because somewhere along the line you realized, “Hey. I’m really good at _________. And I want to get paid for it.”

But very quickly you probably also realized that you can be a world-class coach and still not have all the clients you need or profits you want.

Confused… you go looking for help and one guru says that you need a new sales funnel. Another one tells you that you need to start podcasting. The list goes on and on and on… rebranding, speaking, YouTube, webinars, Facebook Ads, Instagram, writing a book, etc.

And there’s nothing that kills a coaching business quicker than working hard, but on the wrong things, at the wrong time, without a real plan.

I’m here to show you how EASY it can be when you stop wasting time and energy on the wrong stuff and start simplifying and doing the right things, in the right order.

I’ve made it my mission to bring a healthy dose of truth-telling to the coaching industry – because anyone selling you on a new tactic that will bring you a 6-figure lifestyle in just 3 easy months, is selling you a huge load of shit.

Building a profitable and sustainable coaching business IS possible.

You just need to be smart about it, work for it, and keep things simple.

And I want to help you cut through all the noise and marketing jargon
and get you focused on what actually works.

Just simplified strategy, serious action-taking,
and a no-fluff approach to making your coaching business WORK.

When I open Profitable Coach Academy, you’ll be the first to know!

Michael Knouse Logo Design

Cut that BS and snag my FREE guide ‘How to Choose Your Breakthrough Business Model,’ to help you design the life and business you truly want.

You have Successfully Subscribed!

Michael Knouse Logo Design

Sign up to get new episodes of my podcast delivered straight to your inbox each week!

You have Successfully Subscribed!

#LessHustleMorePlay #OutsmartTheHustle