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tammy strobelOnce, Tammy Strobel and her husband were living a normal middle-class lifestyle: driving two cars, commuting long distances, and living well beyond their means. Now they are living the voluntary downsizing — or smart-sizing — dream.

I’m excited to have Tammy Strobel as my guest this week. Tammy is someone that I admire and have an enormous amount of respect for.

Tammy is a writer, photographer, and teacher. She started blogging in late 2007 to become a better writer and to share her story. Blogging consistently improved Tammy’s writing. So much, in fact, that it resulted in a book deal!

Her first print book, You Can Buy Happiness (and It’s Cheap): How One Woman Radically Simplified Her Life and How You Can Too, was released in September 2012. She’s also self-published two ebooks; Smalltopia: A Practical Guide to Working for Yourself and Go Small & Be Happy: A Little Book of Essays.

All of Tammy’s work can be found on her site; Rowdy Kittens.

Her story has been featured by the New York Times, USA Today, the Today Show, CNN, MSNBC, and a variety of other media outlets.

Before Tammy started her micro-business in 2010, she worked in the investment management industry and in the social service sector as a peer counselor. As an entrepreneur, she currently sustains herself through her writing, photography and teaching.

Do you wonder if it’s possible to simplify your life, leave your stressful job, and succeed at launching a meaningful micro-business? In this episode, you’ll learn how to embrace simplicity while getting your business idea off the ground.

Tammy will discus:

  • How she went from being an unhappy, tired and stressed out employee to becoming a successful writer, blogger, author and program creator.
  • Her journey from investment management to social services to thriving entrepreneur.
  • How simplicity and downsizing contributed to succeeding as an entrepreneur.
  • The benefits of simplifying and making space for the things you really love.
  • Why simplicity looks different for everyone.
  • How to get your small business idea off the ground.
  • The importance of getting your debt and expenses under control.
  • Why it makes sense to experiment with your business idea before quitting your job.
  • The illusion of having security through your job.
  • How technology offers the possibility to do work you love from almost anywhere.
  • Why following your passion isn’t all you need – and what you can do to make progress with your business idea.
  • The simple formula for making progress with work that’s meaningful.
  • After six years of being car free, Tammy and her husband are back in the driver’s seat and experiencing the beauty that surrounds them. And I do mean beauty! They live right next to Mt. Shasta and Castle Crags State Park in Northern California.

If you’re curious about the idea of living with less stuff, less stress and fewer obligations so you can have more time, money and energy to pursue what means the most to you, be sure to check out this episode.

And if you prefer audio, you can listen and subscribe to The Startup Sessions podcast on iTunes! 



  • RowdyKittens – Tammy’s main website where you can find all of her work including her blog, books, e-courses and photography.
  •  A Simple Year: Twelve Months of Guided Simplicity – Tammy is a contributor to this amazing new program. A simple year was designed to help simplify your life. You’ll learn something new each month and focus on what matters most with a simplicity author that specializes in topics like travel, food, money, relationships and work. Course registration will open on January 1st, 2014.
  • My Morning View – This is where Tammy captures her morning view with her iPhone camera. The photos are stunning and they always provide a new vantage point of Tammy’s life that includes her coffee mug, gratitude and a beautiful view. 
  • Tammy’s writing which includes her first print bookYou Can Buy Happiness (and It’s Cheap): How One Woman Radically Simplified Her Life and How You Can Too and her two self-published; Smalltopia: A Practical Guide to Working for Yourself and Go Small & Be Happy: A Little Book of Essays.
  • Tammy’s teaching which are e-courses focused on a variety of subjects, from photography to creating space. Each class will empower you to make positive changes in your life.
  • Connect with Tammy on Facebook, Twitter, Instagram and Google+


Listen and subscribe to The Startup Sessions podcast on iTunes! 


P.S. I’d love to hear your remarks or questions in the ‘comments’ section below! Would a friend enjoy this? Please tell them about it. 🙂

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